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Upgrade your PR

You’d think in this age of electronic communication, someone would have come up with a better way to tell a business story than a press release. A Dundas, Ont.-based firm called Social Media Group has created a concept called “Digital Snippets,” which offers a platform to add photos, videos and other elements, making the press release a work-in-progress.

“Like a print publication, once the [traditional] release is issued, it’s finished. There is no ongoing story,” Social Media Group principal Maggie Fox blogs on Socialmediagroup.ca. “In many ways we have cut the cord to the model of the traditional press release.” Worth a look.

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javax.servlet.ServletException: Processing template "tgamv3/v5/story/WBStory.html" with config "null"
	at GIS.Servlets.HTMLTemplate.processRequest(HTMLTemplate.java:231)
	at GIS.Servlets.HTMLTemplate.doGet(HTMLTemplate.java:137)
	at GIS.Servlets.StoryHTMLTemplate.doGet(StoryHTMLTemplate.java:96)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:126)
	at GIS.Common.Servlet.service(Servlet.java:106)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:103)
	at com.caucho.server.http.FilterChainServlet.doFilter(FilterChainServlet.java:95)
	at com.caucho.server.http.Invocation.service(Invocation.java:291)
	at com.caucho.server.http.CacheInvocation.service(CacheInvocation.java:132)
	at com.caucho.server.http.RunnerRequest.handleRequest(RunnerRequest.java:341)
	at com.caucho.server.http.RunnerRequest.handleConnection(RunnerRequest.java:271)
	at com.caucho.server.TcpConnection.run(TcpConnection.java:136)
	at java.lang.Thread.run(Thread.java:662)

Nested exception: GIS.Common.GICheckedException: Other exception in file: '/opt/GIS/HTML_Templates/tgamv3/v5/story/WBStory.html'  while processing select element with added parms:{}
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1511)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:945)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Servlets.HTMLTemplate.generate(HTMLTemplate.java:316)
	at GIS.Servlets.HTMLTemplate.processRequest(HTMLTemplate.java:222)
	at GIS.Servlets.HTMLTemplate.doGet(HTMLTemplate.java:137)
	at GIS.Servlets.StoryHTMLTemplate.doGet(StoryHTMLTemplate.java:96)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:126)
	at GIS.Common.Servlet.service(Servlet.java:106)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:103)
	at com.caucho.server.http.FilterChainServlet.doFilter(FilterChainServlet.java:95)
	at com.caucho.server.http.Invocation.service(Invocation.java:291)
	at com.caucho.server.http.CacheInvocation.service(CacheInvocation.java:132)
	at com.caucho.server.http.RunnerRequest.handleRequest(RunnerRequest.java:341)
	at com.caucho.server.http.RunnerRequest.handleConnection(RunnerRequest.java:271)
	at com.caucho.server.TcpConnection.run(TcpConnection.java:136)
	at java.lang.Thread.run(Thread.java:662)

Nested exception: GIS.Common.GICheckedException: Other exception  while processing transformation element with added parms:{cacheTime=5000, type=xsl, url=/usr/local/web_htdocs/tgamv3/v5/includes/content/blogs/blogroll-gam.opml}
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1625)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Jel.JELSelectProducer.emitChoiceNode(JELSelectProducer.java:48)
	at GIS.Jel.JELSelectOneProducer.generate(JELSelectOneProducer.java:92)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1502)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:945)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Servlets.HTMLTemplate.generate(HTMLTemplate.java:316)
	at GIS.Servlets.HTMLTemplate.processRequest(HTMLTemplate.java:222)
	at GIS.Servlets.HTMLTemplate.doGet(HTMLTemplate.java:137)
	at GIS.Servlets.StoryHTMLTemplate.doGet(StoryHTMLTemplate.java:96)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:126)
	at GIS.Common.Servlet.service(Servlet.java:106)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:103)
	at com.caucho.server.http.FilterChainServlet.doFilter(FilterChainServlet.java:95)
	at com.caucho.server.http.Invocation.service(Invocation.java:291)
	at com.caucho.server.http.CacheInvocation.service(CacheInvocation.java:132)
	at com.caucho.server.http.RunnerRequest.handleRequest(RunnerRequest.java:341)
	at com.caucho.server.http.RunnerRequest.handleConnection(RunnerRequest.java:271)
	at com.caucho.server.TcpConnection.run(TcpConnection.java:136)
	at java.lang.Thread.run(Thread.java:662)

Nested exception: java.lang.ClassCastException: org.apache.xerces.dom.ElementNSImpl cannot be cast to com.caucho.xml.QElement
	at com.caucho.xsl.Generator.getXslLocal(Generator.java:2141)
	at com.caucho.xsl.Generator.generate(Generator.java:294)
	at com.caucho.xsl.AbstractStylesheetFactory.generate(AbstractStylesheetFactory.java:819)
	at com.caucho.xsl.AbstractStylesheetFactory.newTemplates(AbstractStylesheetFactory.java:437)
	at com.caucho.xsl.AbstractStylesheetFactory.newTransformer(AbstractStylesheetFactory.java:312)
	at GIS.Universal.XMLTransformer.transform(XMLTransformer.java:262)
	at GIS.Universal.XMLTransformer.transform(XMLTransformer.java:166)
	at GIS.HTMLComments.HTMLProducers.XSLProducer.generate(XSLProducer.java:85)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1615)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Jel.JELSelectProducer.emitChoiceNode(JELSelectProducer.java:48)
	at GIS.Jel.JELSelectOneProducer.generate(JELSelectOneProducer.java:92)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1502)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:945)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Servlets.HTMLTemplate.generate(HTMLTemplate.java:316)
	at GIS.Servlets.HTMLTemplate.processRequest(HTMLTemplate.java:222)
	at GIS.Servlets.HTMLTemplate.doGet(HTMLTemplate.java:137)
	at GIS.Servlets.StoryHTMLTemplate.doGet(StoryHTMLTemplate.java:96)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:126)
	at GIS.Common.Servlet.service(Servlet.java:106)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:103)
	at com.caucho.server.http.FilterChainServlet.doFilter(FilterChainServlet.java:95)
	at com.caucho.server.http.Invocation.service(Invocation.java:291)
	at com.caucho.server.http.CacheInvocation.service(CacheInvocation.java:132)
	at com.caucho.server.http.RunnerRequest.handleRequest(RunnerRequest.java:341)
	at com.caucho.server.http.RunnerRequest.handleConnection(RunnerRequest.java:271)
	at com.caucho.server.TcpConnection.run(TcpConnection.java:136)
	at java.lang.Thread.run(Thread.java:662)

Nested exception: java.lang.ClassCastException: org.apache.xerces.dom.ElementNSImpl cannot be cast to com.caucho.xml.QElement
	at com.caucho.xsl.Generator.getXslLocal(Generator.java:2141)
	at com.caucho.xsl.Generator.generate(Generator.java:294)
	at com.caucho.xsl.AbstractStylesheetFactory.generate(AbstractStylesheetFactory.java:819)
	at com.caucho.xsl.AbstractStylesheetFactory.newTemplates(AbstractStylesheetFactory.java:437)
	at com.caucho.xsl.AbstractStylesheetFactory.newTransformer(AbstractStylesheetFactory.java:312)
	at GIS.Universal.XMLTransformer.transform(XMLTransformer.java:262)
	at GIS.Universal.XMLTransformer.transform(XMLTransformer.java:166)
	at GIS.HTMLComments.HTMLProducers.XSLProducer.generate(XSLProducer.java:85)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1615)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Jel.JELSelectProducer.emitChoiceNode(JELSelectProducer.java:48)
	at GIS.Jel.JELSelectOneProducer.generate(JELSelectOneProducer.java:92)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:1502)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:945)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:782)
	at GIS.Common.HTMLTemplateParser.parse(HTMLTemplateParser.java:751)
	at GIS.Common.HTMLTemplateParser.generate(HTMLTemplateParser.java:476)
	at GIS.Servlets.HTMLTemplate.generate(HTMLTemplate.java:316)
	at GIS.Servlets.HTMLTemplate.processRequest(HTMLTemplate.java:222)
	at GIS.Servlets.HTMLTemplate.doGet(HTMLTemplate.java:137)
	at GIS.Servlets.StoryHTMLTemplate.doGet(StoryHTMLTemplate.java:96)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:126)
	at GIS.Common.Servlet.service(Servlet.java:106)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:103)
	at com.caucho.server.http.FilterChainServlet.doFilter(FilterChainServlet.java:95)
	at com.caucho.server.http.Invocation.service(Invocation.java:291)
	at com.caucho.server.http.CacheInvocation.service(CacheInvocation.java:132)
	at com.caucho.server.http.RunnerRequest.handleRequest(RunnerRequest.java:341)
	at com.caucho.server.http.RunnerRequest.handleConnection(RunnerRequest.java:271)
	at com.caucho.server.TcpConnection.run(TcpConnection.java:136)
	at java.lang.Thread.run(Thread.java:662)