You’d think in this age of electronic communication, someone would have come up with a better way to tell a business story than a press release. A Dundas, Ont.-based firm called Social Media Group has created a concept called “Digital Snippets,” which offers a platform to add photos, videos and other elements, making the press release a work-in-progress.
“Like a print publication, once the [traditional] release is issued, it’s finished. There is no ongoing story,” Social Media Group principal Maggie Fox blogs on Socialmediagroup.ca. “In many ways we have cut the cord to the model of the traditional press release.” Worth a look.