Dr. Todd Stephens, senior technical architect for collaboration and online services at AT&T Corp., recently offered a checklist that companies can use to review their use of so-called enterprise 2.0 technologies:
- Were the right people involved? While you may have great performers on the team, do you have the right people engaged to take you to the next level?
- Is the strategy clearly communicated across the organization? Remember, the biggest obstacle to communication is the illusion that it has actually happened.
- Can you execute in 2008? Maybe you need bigger clients like executive bloggers to get involved with the effort.
- What was your “drop rate” when it comes to engagement? When a person created a collaborative environment for the first time, did you follow up with some type of “Welcome Neighbour” greeting? Now might be the time.