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EXPERT PANEL

The art of the elevator pitch

Globe and Mail Update

Our experts are still weighing in on how to woo investors, so check back for updates ...Read the full article

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  1. Ed Dantes from Canada writes: Morey... while the rest of the vc style mavens here try and outsoundbite each other, while boring the rest of us - why don't you help us learn something by taking a moment to describe how you managed to get a grip on one of the most iconic brands in the world at just the right time. I wonder how many people thought you were nuts, when you first articulated the idea. Additionally, I suspect that the original plan was rather humble (although now that Aprillia and MotoGuzzi have been added surely that's changed) - is that true? Was the original plan "venture scale" (rolls eyes)?
  2. Robert Gold from Toronto, writes: On the BusinessCast podcast (episode 61 at businesscast.ca/archives) there is a fantastic discussion about the perfect elevator pitch. It's terrific, and will have you writing one in no time, with a great formula.

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