Posted AT 10:15 PM EST on 08/05/08
Tims eats humble pie to avert PR catastrophe
Tim Hortons Inc. has squelched what could have become a PR disaster over the Timbit Affair. At the same time, the company has been served a stinging lesson on how following franchise rules too zealously can stifle the ability of front-line workers to keep the customer satisfied.
The coffee and doughnut chain, one of the most valued brands in the country, rehired a London, Ont.
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