Posted on 27/11/09
Sir Richard, the perpetual marketing machine
shoupt@globeandmail.comIt's not even 8 o'clock in the morning, and already Richard Branson is fending off a paternity challenge.Here he is, perched in front of a microphone in the cramped studios of the Toronto outpost of Virgin Radio, trying to do double promotional duty, chatting up a local homeless charity at the same time as a Virgin Mobile event occurring in a few hours' time, and he's suddenly at a loss for words. He was already stammering a little, likely from lack of sleep after jetting into town around 2 o'clock in the morning. But now the radio personality Billie Holiday, has presented Mr. Branson with what she says is a photo of her nine-month-old baby boy. Someone has superimposed an image of the Virgin Group chairman's face atop the infant's body.
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