Posted on 06/07/09
No ordinary Joe: Nestlé pulls off caffeine coup
ROME -- ereguly@globeandmail.comStarbucks makes no money in coffee-obsessed Italy for the simple reason Italy is a Starbucks-free zone.No Italian worth his espresso would go near one. But another foreign coffee giant, Nestlé, has managed to crack the Italian market with its phenomenally successful Nespresso brand.
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