Posted on 03/07/09
30-SECOND SPOT DISPATCHES FROM THE WORLD OF MEDIA AND ADVERTISING
1 POSTAL CODES ARE SO YESTERDAY In this social-networking era, "friend" has become a verb. For marketers, online friends are a powerful tool, as well.Two companies, 33Across and Media6Degrees, have begun examining how people interact with friends on sites such as MySpace and Facebook, to identify who might be disposed to buy certain products.
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