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			<p id="updated">Posted  on 10/06/09</p>
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			<h2>Coke will use the Olympics to launch its latest environmental push. But will a generation that's grown wary of &#39;greenwashing' buy the PlantBottle?</h2>
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 DAVID EBNER
									
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			VANCOUVER -- debner@globeandmail.comCoca-Cola Co. KO-N and its iconic red is going green. The company is using the 2010 Winter Olympics to trumpet its &#34;environmental call to action&#34; and herald a new image for the 123-year-old firm.
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	<p class="note">The full text of this article has <em class="wordlength">1393 words</em>.</p>

	
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