Posted on 04/06/08
Wal-Mart starts online classified ad site
Wal-Mart Stores Inc., the world's largest retailer, has launched an online classified advertising site, a move that opens a broader range of shopping to Wal-Mart's Internet customers. The site is run through Oodle.com, a three-year-old San Mateo, Calif., firm, and links to Oodle's online offerings. "This free, community-based resource allows customers to buy and sell items locally, find local jobs and learn about events in their area," Walmart.com spokesman Ravi Jariwala said yesterday.Oodle chief executive officer Craig Donato said he has seen significant traffic growth in the last three to four months. "There's lots of reasons, but I suspect one is that classified advertising is a category that will do well" when times are tough, he said. WMT (NYSE) rose 57 cents to $57.77 (U.S.).
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