Posted on 02/08/05
E-tailing in age of refinement
When Sears Canada Inc. launched its website nine years ago, it offered a meagre 50 items and sold them only to customers with a Sears credit card.Today, virtual shopping at Sears.ca, one of the most popular e-tailers in Canada, is a radically different experience. It features more than 100,000 items, comparative shopping tools, full-colour photos with detailed product information, infomercials, and a variety of payment options.
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