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			<p id="updated">Posted  on 14/10/04</p>
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			<h2>Molson asks agency to halt unauthorized TV spots for Canadian</h2>
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 KEITH MCARTHUR
									
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<p class="source">MARKETING REPORTER</p>    


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			Lawyers for Molson Inc. have asked a maverick ad agency to stop broadcasting unauthorized television commercials for Molson Canadian beer.In an effort to win business from Molson, Toronto-based Vaughn Whelan &#38; Partners Advertising Inc. developed an ad for Molson Canadian without the company's knowledge or consent. The ad aired over the weekend in television stations in Toronto and Burlington, Vt. It can also be viewed at http://www.projecthijack.com -- a website set up for the task.
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