Posted on 23/06/04
Small firms find new marketing methods
As an independent management consultant, Marvin Karges has mainly relied on the standard marketing strategy of most professionals to win new business -- waiting for personal referrals to come knocking.But a few years ago, the Cambridge, Ont., accountant and sole employee of Karges Management Consulting started to supplement that passive approach by flaunting his skills via e-mail. Trolling websites for company names, he started beaming out personalized notes, just a brief two or three paragraphs each, to chief financial officers describing his specialized cost-accounting skills and financial executive gun-for-hire services.
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