stats Making the Business of Life Easier

   Finance globeinvestor   Careers globecareers.workopolis Subscribe to The Globe
The Globe and Mail /
Home | Business | National | Int'l | Sports | Columnists | The Arts | Tech | Travel | TV | Wheels


  This site         Tips

  The Web Google


  Where to Find It

Breaking News
  Home Page

  Report on Business



Subscribe to The Globe

Shop at our Globe Store

Print Edition
  Front Page

  Report on Business




  Arts & Entertainment



   Headline Index

 Other Sections

  Births & Deaths






  Facts & Arguments




  Real Estate









  Food & Dining




  Online Personals

  TV Listings/News

 Specials & Series
  All Reports...


   Where to Find It
 A quick guide to what's available on the site



  Customer Service

  Help & Contact Us



 Web Site

  E-Mail Newsletters

  Free Headlines

  Globe Store New

  Help & Contact Us

  Make Us Home

  Mobile New

  Press Room

  Privacy Policy

  Terms & Conditions


Water fight: Bottles, wells, big business

Email this article Print this article
Saturday, November 28, 2015 – Page B1

Formerly the site of a chickenprocessing plant and, later, a small water-bottling facility, the five-acre plot at 7334 Middlebrook Road near Elora, Ont., attracted no more attention than neighbouring land when it quietly came up for sale last spring.

But that was before one of the world's largest companies offered to buy it. Nestlé Waters Canada, a subsidiary of Swiss-based food giant Nestlé SA, didn't come for the land: It sought what lies beneath. The title comes with a 110metre-deep well and, more importantly, the right to pump 1,300 litres of water per minute.

"We're looking at this as a supplementary well for future business growth and to allow for redundancy for our current operations," explains Andreanne Simard, natural resources manager for Nestlé Waters Canada.

The backlash arrived swiftly. Wellington Water Watchers, a non-profit that casts itself as the area's groundwater watchdog, deems Nestlé's consumption "a wasteful use of our community's precious water resources."

Save Our Water, another local organization, argues Elora will get a raw deal. "They'll be putting it into large tankers and driving it over our roads and bridges and paying taxes on five acres of land," says spokeswoman Donna McCaw. She points out that industrial users across Ontario pay $3.71 per million litres of water. Elora residents pay $2.14 per thousand litres - a rate 576 times higher.

Nestlé Waters North America, an affiliate of the Canadian company, has found itself at the centre of many similar disputes across the continent. Concerns about water are spreading in step with the advance of global warming, drawing attention to businesses that depend on cheap sources. At the heart of the conflicts lie fundamental questions about ownership of an increasingly scarce resource.

As the battle lines are drawn in Elora, water activists say Nestlé is a lightning rod for a much bigger issue. Other industrial water users - in agriculture, paper manufacturing and metals extraction, to name but a few - use far greater volumes than bottlers do, yet seldom receive a commensurate level of scrutiny.

Fears of water scarcity remain fresh in the minds of many in neighbouring Waterloo region.

The area suffered shortages in the late 1980s, prompting a flurry of groundwater monitoring and conservation measures. James Etienne, senior water resources engineer with the Grand River Conservation Authority in Cambridge, Ont., says the Elora area's existing water supply is adequate. But the area "has been flagged as a longer-term drought concern," depending on future municipal demand.

Nestlé points out that the Middlebrook well has been permitted and operated for two decades, without incident. "This is not additional water that's being pumped out of the watershed," says Nestlé Waters Canada spokesman John Challinor. "It's already in the province's inventory." And regular testing has never identified any contamination.

Nestlé's Middlebrook Road purchase is conditional on a regimen of pumping tests and data analysis to ensure the well meets the company's requirements, and also on a water permit renewal.

The public consultation period for a pumping-test permit, which ended in mid-November, attracted about 1,200 comments.

Should the province approve its 60-day pump-testing permit, Nestlé will confirm the water's quality and quantity, and study how proposed bottling operations would impact nearby wells, fish, animals and plants.

Bottled water is big business.

During the past two decades, Nestlé's bottled-water sales in North America exploded tenfold from $400-million (U.S.) to approximately $4-billion. "Over the last decade we've seen a shift away from carbonated soft drinks towards bottled water," says Howard Telfer, a beverage analyst with Euromonitor International. "And Nestlé has been at the top of the pack, at least in North America."

Nestlé's sprawling water production apparatus comprises a crucial component of its competitive advantage. It operates 29 bottling facilities across the continent; Canadian operations include plants in Puslinch, Ont., and Hope, B.C. Although many brands (including Nestlé's Pure Life) are little more than filtered municipal water, many of Nestlé's mid-priced brands require spring sources. Through direct ownership, leases, easements and other arrangements, Nestlé accesses 75 springs across North America in 40 locations. "They control most of the production capacity," and the springs, Mr. Telfer says, which has "allowed them to remain fairly dominant."

In 2013, Nestlé Waters North America chief executive Tim Brown said his company had enough to meet its water needs for a decade. "But we will always be looking for springs, because water is finite. We'll always be on the lookout for it, all around the world. And we will never sell a spring."

Nestlé's market dominance made the company a natural target for environmental nongovernmental organizations, some of which also decry the environmental impacts of the plastic bottles most beverage products ship in. They also point to the extraordinarily low fees the company pays for the water it bottles.

Tony Clarke, president of the Polaris Institute, founded his organization in 1997 as a response to what he regarded as transnational corporations seizing control of public policy. Nestlé soon entered his crosshairs. "Often, these water-takings on the part of Nestlé are in areas that are prone to drought," he says.

Those activists in Ontario better be ready for a long fight - the company doesn't back down easily. Nestlé first suggested establishing a bottling plant in Cascade Locks, Ore., (population 1,200), for example, in 2008.

Now, six of seven city councillors support the project; Gordon Zimmerman, the city's administrator, welcomes Nestlé as a potential employer in a community racked by an unemployment rate of nearly 19 per cent.

But to secure water from the nearby Oxbow Springs, the company and the municipality must negotiate with arms of the state.

Non-governmental organizations litigated throughout the regulatory approval process. "They were successful in getting this shoved into court," Mr. Zimmerman says.

A dwindling snowpack last winter in Oregon led to droughts this year declared in most of the state's counties, including Hood River County where Cascade Locks is situated. Julia DeGraw, an organizer with Food & Water Watch, one of Nestlé's NGO opponents, says the company's proposed extractions from Oxbow Springs, although small, are part of a larger effort to access springs throughout the Columbia River Gorge. "They're not going to open up shop and bottle 118 million gallons out of Oxbow Springs per year," she says. "This is their foothold."

In early November, Oregon Governor Kate Brown intervened to prevent a transfer of water rights. Seven years on, Nestlé has made little discernible progress.

Following another protracted dispute, in 2009 the company abandoned entirely efforts to construct a plant in McCloud, Calif.

Nestlé has been thwarted in finding a backup well in Ontario, primarily by hydrology. In 2008, it considered siting a backup well near its Puslinch plant. But the property straddled two water basins; despite considerable testing, Nestlé couldn't figure out which it was pumping from.

Because Nestlé was permitted to draw water from one basin and not the other, the obstacle proved insurmountable.

Middlebrook presents its own technical challenges. It's artesian (meaning its under pressure), which makes testing more difficult. "If you take the cap off, it would naturally flow 15 metres above ground surface," says Ms. Simard, the company natural resources manager.

The greater challenges, though, are human. Ms. McCaw's organization, Save Our Water, wants a moratorium on new water permits while further studies are conducted. Pointing to new subdivisions sprouting up around Elora and nearby Fergus, she wonders whether the area's groundwater can accommodate both Nestlé's pumping and future expected growth.

Ian MacRae grew up in a farmhouse adjacent to the Middlebrook property; his father owned the land in the 1960s and operated a chicken-processing plant there. Back then, water was used to thaw and wash chickens, then spread on nearby fields. He recalls that his godfather went cross-country skiing along Elora's gorge one winter. "He saw something odd in the cracks of the rocks," Mr. MacRae says. "On closer examination, he noticed it was chicken fat." The plant ceased spraying contaminated water on the fields afterward, he says.

Mr. MacRae now lives about a kilometre away in the nearby community of Salem, where he has a 20-metre well. He worries large-scale pumping on the Middlebrook property could draw contaminants into the aquifer, or might lower groundwater levels.

"If I'm suddenly inconvenienced by not having any water in my well, then I'm going to have to drill a deeper well. And that's obviously going to be at my cost."

Nestlé and its defenders frequently point out that the entire bottling industry's water consumption is small in relation to other industries. Mr. Challinor, for instance, cites data showing Nestlé and other bottlers extract just 0.6 per cent of permitted water from the Grand River watershed, in which Elora is situated. (Agricultural irrigation accounts for more than 6 per cent, while aggregate-washing and livestock both account for 4 per cent each.)

Jane Lazgin, a spokeswoman for Nestlé Waters North America, believes the obvious link between her company's products and water consumption helps explain the challenges it faces when winning communities over.

"I don't think people necessarily look at other beverages, or their blue jeans, or their iPhones or the tires on their car and say: 'Oh my goodness, they use so much water,' " she says.

Water activists are hoping to train the spotlight on many other industries that are heavy water consumers.

"The focus does tend to be very much on Nestlé," says Ian Stephen, an organizer for WaterWealth, a non-profit based in Chilliwack, B.C. He laments that other large industrial water users largely escape scrutiny. "Agriculture is the biggest user in B.C., and really gets overlooked. Our agricultural practices will certainly have to be looked at, especially as things get drier and drier."

Associated Graphic

Nestlé Waters Canada's Andreanne Simard visits a monitoring well near the company's operations near Guelph, Ont.


Nestlé wants to augment its groundwater supply in the face of a bottledwater market that has exploded in recent years.


Donna McCaw is a member of Save Our Water, which wants a moratorium on new water permits while studies are conducted.



Huh? How did I get here?
Return to Main Allan_Maki Page
Subscribe to
The Globe and Mail

Email this article Print this article

space  Advertisement

Need CPR for your RSP? Check your portfolio’s pulse and lower yours by improving the overall health of your investments. Click here.


7-Day Site Search

Breaking News

Today's Weather


Rick Salutin
Merrily marching
off to war
Roy MacGregor
Duct tape might hold
when panic strikes

Where Manley is going with his first budget



For a columnist's most recent stories, click on their name below.


Roy MacGregor arrow
This Country
Jeffrey Simpson arrow
The Nation
Margaret Wente arrow
Hugh Winsor  arrow
The Power Game

Rob Carrick arrow
Personal Finance
Drew Fagan arrow
The Big Picture
Mathew Ingram arrow
Brent Jang arrow
Business West
Brian Milner arrow
Taking Stock
Eric Reguly arrow
To The Point
Andrew Willis arrow

Stephen Brunt arrow
The Game
Eric Duhatschek arrow
Allan Maki arrow
William Houston arrow
Truth & Rumours
Lorne Rubenstein arrow
 The Arts

John Doyle arrow
John MacLachlan Gray arrow
Gray's Anatomy
David Macfarlane arrow
Cheap Seats
Johanna Schneller arrow

Murray Campbell arrow
Ontario Politics
Lysiane Gagnon arrow
Inside Quebec
Marcus Gee arrow
The World
William Johnson arrow
Pit Bill
Paul Knox arrow
Heather Mallick arrow
As If
Leah McLaren arrow
Generation Why
Rex Murphy arrow
Japes of Wrath
Rick Salutin arrow
On The Other Hand
Paul Sullivan arrow
The West
William Thorsell arrow

Home | Business | National | Int'l | Sports | Columnists | The Arts | Tech | Travel | TV | Wheels

© 2003 Bell Globemedia Interactive Inc. All Rights Reserved.
Help & Contact Us | Back to the top of this page