UPDATED ON: Thursday, February 26, 2009
The Economical Insurance Group:
Katherine Kipper, BA,
Vice-President, Marketing and Communications
From The Globe and Mail
Jorge Arruda, Senior Vice-President, Operations, of The Economical Insurance Group, is pleased to announce the appointment of Katherine Kipper, BA, to the position of Vice-President, Marketing and Communications. Katherine has over 12 years of experience in the industry. She joined The Group in 1996 and has held positions of increasing responsibility. Most recently, Katherine has led the combined Sales and Marketing team. As the Vice-President, Marketing and Communications, Katherine will have overall responsibility for The Group's marketing and communications strategy to drive business, raise brand awareness and promote The Group's products and services. She will also lead The Group's research and development of new products in collaboration with the Strategic Business Units.
The Economical Insurance Group is one of the largest property and casualty insurers in Canada, with more than $1.9 billion in annual premium volume and $4.3 billion in assets. Based in Waterloo, Ontario, this Canadian-owned and operated company services customers’ needs through branches and service offices across Canada and in the United States.