UPDATED ON: Thursday, December 13, 2012
Gesca Media Sales:
From The Globe and Mail
Simon Jennings is appointed President of Gesca Media Sales Toronto, a new media representation agency devoted to national multiplatform sales for La Presse, Gesca’s six other daily newspapers covering all the largest markets in Québec, and its magazines.
Mr. Jennings is a well-known media industry professional who will bring more than 20 years of experience to his new role. He launched Olive Media in 2006 and, as founding President, grew it from a start-up into Canada’s online advertising market leader. He has also held key positions with many major corporations, including Yahoo!, DoubleClick, Postmedia and Torstar Digital.
Mr. Jennings’ tenure began December 3, and the new Toronto office will be operational as of February 1, 2013.
About Gesca Media Sales - With its network of seven daily newspapers (La Presse - Montréal, Le Soleil - Québec, Le Nouvelliste - Trois-Rivières, Le Droit - Ottawa-Gatineau, La Tribune - Sherbrooke, Le Quotidien - Chicoutimi and La Voix de l’Est - Granby), Gesca Media Sales, a media representation agency, reaches more than 1.5 million readers.