Christina Yu

Creative director,
Lowe Roche, Toronto

Rating:

Assessment: : Visually, it definitely caught my attention and really drove home the idea of a couples package. I just wish that they had gone all the way with it and made the spot even more whimsical. Also, the characters (specifically the couple) didnít really seem all that likeable to me. While I applaud the fact that this isnít your typical Mr. and Mrs. Claus, I couldnít help but feel that they really seemed sour and disenchanted with each other.

Rick Kemp

Creative Director,
Grey Worldwide, Toronto

Rating:

Assessment: There are a lot of things about this ad I really like, namely the production values. Itís beautifully done. The casting, the art direction, the set design all make it an enjoyable commercial to watch. Itís a really fresh take on Santa and his elves. Itís the premise of the ad that letís me down. I struggle to find the relevance between Santaís family and the average family in need of a calling plan. Itís a long walk to get to the point of the message.

Tony Miller

Creative Director,
ACLC, Toronto

Rating:

Assessment: The holidays are a time for storytelling, and this spot stands out as a wonderfully conceived and artful piece of communication. Tim Buton-esque in its design, it also manages to avoid the treacle that is so prevalent in December. It is creative without being creatively self-indulgent, has an actual ďofferĒ thatís woven into story and best of all, gives us a Santa who is way too cool to say: ďHO HO HO.Ē A true Christmas miracle!