Ford reaches for top with Fusion

Ford reaches for top with Fusion

Back in the 1980s the Ford Taurus was the best-selling car in North America. It came out with its head-turning jellybean shape, front wheel drive fuel economy and a reputation for Quality as Job One. Then it lost its way. While Ford concentrated more on trucks and SUVs, the poor Taurus died from neglect. In 2006 the Ford Fusion took its place in the Ford lineup. The Fusion is a highly rated mid-sized car that’s positioned in between the compact Ford Focus and the full-size Ford that has now been given the famous Taurus name.

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Ford reaches for top with Fusion

Car maker draws on best engineering, design and manufacturing resources from around the world in bid to regain No. 1 status in mid-size

What's new about Ford? The products

A renewed sense of purpose is spurring production of the highest quality vehicles in Ford history and speeding them from design studio to showroom

A hybrid with green cred plus performance

The 2010 gas-electric Fusion is an affordable, no-compromise sedan combining fuel economy and low emissions

Drive Quality earns critical acclaim

Independent research confirms the success of Ford's unwavering effort to deliver high-quality, durable, reliable vehicles

Fusion, Taurus have new design chief beaming

For 2010, the Fusion design starts in front with a reshaped hood suggesting power beneath. The designers were after a message of strength and sophistication here.

Just the facts

Ford marketing strategy stresses four pillars: Drive Quality, Drive Green, Drive Safe and Drive Smart